Alibaba Group Holding Ltd. Is all ready to replace the CEO of Lazada Group. The multinational e-commerce company, Alibaba, is all set to replace the CEO of their South-East-Asian arm, Lazada Group.

The new CEO of Lazada Group, Chun Li, who as of now maintains Lazada’s Indonesian business, will steer from July, Lazada said in an announcement.

The current CEO, Mr. Pierre Poignant, is promoted to become a special assistant to Daniel Zhang, CEO, and chairman of Alibaba Group.

Mr. Chun Li will serve as Lazada’s 3rd CEO, in the three years of the company’s existence.


Mr. Chun Li will take the office from July 1, and Mr. Li will proceed in his present job as CEO of Lazada Indonesia however will never again be bunch president, a Lazada representative disclosed to The Straits Times.

Chun Li holds a dual bachelor’s degree from Perking University in mechanics and economics law, and a mechanical engineering master’s degree from Ohio State University.

Chun Li filled in as boss innovation official for Alibaba’s business-to-business division from 2014 and 2017 preceding joining Lazada. He was the chief architect of the association’s innovation stage and right now fills in as a Lazada president, the Singapore-based organization said.

More than 90 percent of Lazada’s staff are from around neighborhood, local people, said the organization.

Lazada served more than 70 million novel shoppers in six nations for a year finished March 31, it included.  In a similar period, Lazada Indonesia’s requests developed more than 170 percent year-on-year.

The Singapore based company, Lazada, further said that Mr. Li’s intimate and deep understanding of business and market landscape makes him a valuable and the right candidate for the CEO position.


Mr. Li is said to have deep experience in technology architecture and product strategy, which will further enable him to strengthen Lazada’s data technology application and business localization across its six markets.

Group executive of Lazada group, Lucy Pang said that Chun Li is an expert business pioneer who can understand Lazada’s vision of bringing together a trade with the technology revolution to propel South-east Asia’s computerized economy.

She added that under Pierre Poignant leadership, Lazada has provided strong progress over the last two years

As a member of Lazada’s founding team, Pierre has inspired all of us through his dedication, passion, humility and perseverance. We are deeply grateful to Pierre for his invaluable contributions in building the solid foundation for Lazada’s long term sustainable success

Mr. Poignant took over as group CEO from Ms. Peng in December 2018, nine months after Alibaba selected Ms. Peng – one of Alibaba’s 18 fellow benefactors – to supplant Mr. Maximilian Bittner. Mr. Bittner was Lazada’s originator and gathering CEO since 2012

Lazada was the very first online-commerce company to serve in South-East Asia to around six nations. The organization has developed into an instrumental aspect of Alibaba’s push to extend past its home market, initiating the Chinese company’s pushed into a locale that is one of the world’s quickest developing web-based business and advanced installments fields. Lazada intends to serve 300 million Southeast Asians by 2030, up from 65 million now, Poignant revealed to Bloomberg News not long ago.

Three sources revealed to Reuters that Lazada is additionally inspecting whether to rebrand or close down LazMall, its interpretation of Alibaba’s Tmall commercial center.

At the point when gotten some information about this, the Lazada representative disclosed to ST that LazMall is as of now home to more than 18,000 worldwide and nearby brands, a nine-overlay increment since its dispatch in 2018.

LazMall is a significant business to Lazada and the opposition must be concerned on the off chance that they are spreading these bits of gossip

she said.

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